Don’t forget that social media is first and foremost a conversation. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. Take the next step and talk to your followers! Be diligent about learning what you need, and to come up with creative ideas to better your business.
Consider the smaller or lesser-known social media networks, when choosing where to invest your time. By knowing your target customer base, it can make it easier to find sites that are being accessed by them. One effective strategy for marketing your business through social media networks, such as Twitter or Facebook, is to hold contests featuring appealing prizes. Once customers become interested in your contest, they’ll share its existence with their friends and you will get lots of people involved. That’s how social media works. The contest should be fun, and related to what you sell. A good example of such a contest is a logo design contest for a product that is about to launch. Determine ahead of time if you really want an active, ongoing dialog with customers. For building up sales, keep bells and whistles to a minimum, and use social media for advertisements. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” At that point you’ll find that your customers show you want they want from you, you just have to give it to them!
Consider posting contests for freebies in your various social media profiles. I can’t think of a single person I know who wouldn’t love to get something for free, so it’s a great technique for drawing in new followers. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie. Look into Facebook’s games. Try to come up with an idea for creating a game that is associated with your business, product, or service. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. You may consider it money well spent to hire a professional game design company to help you with game development.